Uninor will continue to play the cost advantage game over its rivals in the six circles it operates in and won't raise with data or call rates despite having spent close to Rs 850 crore in the just ended auctions, the company's newly nominated India CEO Morten Karlsen Sorby said. Describing the bid levels as high, Sorby told ET that the government must give clarity on norms regarding spectrum trading and sharing, which will decide the future direction of the company.
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